Grey Goose

Art Direction, UI, Storyboarding, Banner Ads

Grey Goose is one of the most recognized vodkas on the market; it makes its way into songs like London Bridge by Fergie and of course Lizzo’s, Juice. But with trends of craft beers, ciders, whiskies, and an out of date website—Grey Goose was gathering dust on the top shelf. In a massive brand refresh, Grey Goose pulled us in to redesign their website and breath new life into their digital presence.

UX: Kristin Lewis
Art Director: Ahren Gerber
Designers: Myself, Kim Fuller, Alex Aydelott,
My role: Developed the initial look and module system. I later worked building out pages, background videos, the social site and banner ads. I storyboarded and designed the sizzle video.

Custom social feed page

A collage wall for tweets, images and social posts to be staged. Due to budget and timing this was not launched for Grey Goose, but repurposed for Patròn Tequila.

Back to Design

Grey Goose

UX: Kristin LewisArt Director: Ahren GerberDesigners: Myself, Kim Fuller, Alex Aydelott, My role: Developed the initial look and module system. I later worked building out pages, background videos, the social site and banner ads. I storyboarded and designed the sizzle video.

Custom social feed page

UX: Kristin Lewis
Art Director: Ahren Gerber
Designers: Myself, Kim Fuller, Alex Aydelott,
My role: Developed the initial look and module system. I later worked building out pages, background videos, the social site and banner ads. I storyboarded and designed the sizzle video.